Of course, businesses (including wineries) are always looking for innovative new products to broaden their consumer base. Wine-based cocktails may grow in popularity for a few reasons…
The sale of alcohol in Ontario is controlled by the government, allowing only a few wineries, distilleries, and breweries to sell their own products. In order to compete with the LCBO’s vast selection, it makes sense for wineries to create comparable products. I’m not a lawyer (or a businesswoman, for that matter) so I won’t get into the nitty gritty details. Apparently in other regions, certain restaurants are only allowed to have a wine and beer permit. This makes wine-based liquors an attractive option for places that want to serve the classic cocktails that bar patrons have come to love. Check out this website for some ridiculous liquor knockoffs, like “Voschka”.
You might be wary of a wine disguising itself as liquor. It’s understandable. Fear not, it’s unlikely that you’ll be able to taste ‘wine’ in these drinks. They don’t always taste exactly like the liquor they’re trying to imitate, but some do a pretty good job. Taste a few for yourself and decide whether the savings and convenience are worth it.
What do you think? Have you tried any wine-based cocktails? Let me know in the comments.
On Monday, Panama Jack’s will be debuting their new summer cocktails: Margarita and Long Island Iced Tea. Stay tuned for a review of these brand new wine-based cocktails!